Nadella steering Microsoft back towards software for economic reasons
by email@example.com in hardware on (#3DW)
Microsoft sold more physical devices than Apple did last year - due largely to its purchase of Nokia - and still managed to lose $700M last quarter. No wonder Nadella is steering Microsoft away from hardware and turning his back on Ballmer's mantra of "devices and services."
Microsoftâ€™s quarterly financials are out, and they paint a startlingly clear picture of why new CEO Satya Nadella is in such a hurry to scuttle away from the â€œdevices and servicesâ€ mantra rolled out by former honcho Steve Ballmer just last year: Microsoftâ€™s hardware efforts just arenâ€™t making much money. In fact, theyâ€™re actually losing money hand over fist.