by Jerry Hildenbrand on (#5JXMB)
Advertisers want the right people to see the right products, and Google uses the advertising ID to do it.Google has built many of the products and services we use every day, but selling things to consumers isn't how the tech giant makes the bulk of its money. Google is primarily an advertising company.That doesn't mean Google is creating ads and making sure you see all of them (though the company can help create captivating advertisements); it means that Google sells advertising space for other companies to use inside of its products and across the web. This is a very competitive space and one where Google has a unique (and potentially unfair) advantage: tracking our interests can focus on showing the right ads to the right people. Google makes money because it knows what you like.I'll use the same analogy I always use here. I like fishing. I buy fishing equipment on the internet, research fishing spots on the internet, and watch videos about new fishing techniques on the ...