by Jerry Hildenbrand on (#57KJS)
Ever wonder why NVIDIA keeps spending the money to update a five-year-old Android TV box?The NVIDIA Shield TV just got its 25th update over the course of five years. Let that sink in — it's like the phone you bought in early 2015 still seeing significant updates and new features. It's also something you never expected to see in the world of Android, let alone with the Android TV platform. NVIDIA uses its own chip for the Shield, but that's not why updates are important to the company.You might be wondering why NVIDIA does this. Building, testing, and sending out an update to all devices is not cheap. Yet, NVIDIA does it over and over again for a sub-$200 device. It's because NVIDIA is a gaming hardware company and the Shield TV is a vehicle for NVIDIA's gaming platforms.We want to think that NVIDIA does it because they care about the customer, and there are surely plenty of people in the company who do care. But at the corporate level where the dollar is the king, everyt...