by Bruce Watson on (#2158F)
It’s easy to imagine the battle for greener chemistry as a titanic struggle between government and industry – but it’s consumers who really call the shotsWhenever the battle against toxic chemicals makes headlines, it’s usually linked to huge, sprawling disasters like Flint’s poisoned water or BPA-laden plastics – the kind of thing that involves large scale poisoning and disease and defies an easy solution. And, on those rare occasions when a happy chemistry story breaks – like the ban on antibacterial ingredients like triclosan, or the reauthorization of the Toxic Substances Control Act (TSCA), which will expand the government’s ability to regulate chemicals – the combination of confusing chemistry and bizarre political maneuvering makes the story almost incomprehensible for anybody who isn’t already an expert.It’s easy to imagine the battle for greener chemistry as a titanic struggle between goliath industries and sprawling governments, with consumers watching from the sidelines as their lives and health hang in the balance. But this perspective – and most stories about toxic chemicals – ignore a key part of the equation: consumer demand. For all the much-discussed push of government policies and industry innovations, it’s the pull of consumers and the market that ultimately fuels the biggest changes. Continue reading...