by Jason Sparapani on (#588RN)
When it comes to imagining the future, customer service often gets painted in a dystopian light. Take the 2002 sci-fi film Minority Report. Tom Cruise’s John Anderton walks into the Gap, an identity recognition system scans him, and a hologram asks about a recent purchase. There’s something unsettling in this vignette—an unsolicited non-human seems to…