by Oliver Wainwright on (#51G8N)
From cucumber-crunchers to cranial exams, YouTube is full of ASMRtists provoking the strangely pleasurable autonomous sensory meridian response. Now they’ve got their own euphoric museum showSome whisper gently into the microphone, while tapping their nails along the spine of a book. Others take a bar of soap and slice it methodically into tiny cubes, letting the pieces clatter into a plastic tray. There are those who dress up as doctors and pretend to perform a cranial nerve exam, and the ones who eat food as noisily as they can, recording every crunch and slurp in 3D stereo sound.