by Copia Institute on (#5GD8E)
Summary: Since the term was first coined in 2004, podcasts have obviously taken off, with reports saying that around 55% of Americans have listened to a podcast as of early 2021. Estimates on a total number of podcasts vary, but some sites estimate the total at 1.75 million podcasts, with about 850,000 of them described as “active.” Still, for many years, actually hosting a podcast remained somewhat complicated.A few services have been created to try to make it easier, and one of the biggest names was Anchor.fm, which tried to make it extremely easy to create and host a podcast -- including the ability to add in an advertising-based monetization component. In early 2019, as part of its aggressive expansion into podcasts, Spotify purchased Anchor for $150 million.However, in the summer of 2020, podcasters began calling out Anchor for allowing others to re-upload copies of someone else’s podcasts, claim them as their own, and monetize those other podcasts. Erika Nardini from Barstool Sports called this out on Twitter, after seeing a variety of Barstool podcasts show up on Anchor, despite not being uploaded there by Barstool.The issue got a lot more attention a month later when podcaster Aaron Mahnke wrote a thread detailing how a variety of popular podcasts were being reuploaded to Anchor and monetized by whoever was uploading them.After that thread started to go viral, Anchor promised to crackdown on copied/re-uploaded podcasts. The company claimed that it had an existing system in place to detect duplicates, but that those doing the uploading had figured out some sort of workaround, by manually uploading the podcasts, rather than automating the effort: