by Karim Zidan on (#5HPK4)
The lack of a union at the elite level of mixed martial arts means fighters will very likely miss out on a digital gold rushIn the last year, non-fungible tokens (NFTs) – effectively one-of-a-kind digital collectibles – have boomed in areas as varied as adult entertainment and the arts. Even sports leagues have started to take advantage of the NFT explosion.So it makes sense that the UFC, a body that has never been slow to sniff out a quick profit, reportedly filed several new trademark applications indicating plans to launch a UFC-branded cryptocurrency, as well as an app for users to manage NFTs and other digital assets. Continue reading...