by Chris Stokel-Walker on (#47AX6)
As we grow wiser to marketing, advertisers are finding new ways and places to plug productsWe’ve weaned ourselves off banner advertisements, with a fifth of us using ad blockers in our internet browsers, according to research firm eMarketer. So-called “native advertising†online, where advertising is presented in a similar way to editorial, has failed to take off. A US study last year from Stanford University found native advertising is no better at getting us to buy than standard online ads.“Consumers are very good at filtering out messages,†explains Lisa Du-Lieu, a senior lecturer in marketing at Huddersfield University. “If you don’t get their attention within the first couple of seconds, it just bounces off them.†Continue reading...