by Stuart Dredge on (#1K5C0)
Video service is augmenting new tech with real people to help guide the successors to Zoella and PewDiePieYouTube wants to provide more of a “human touch†for its community of video creators, while also doing more to help them tackle trolls and avoid exploitative deals with multi-channel networks. And while its plans to do so inevitably include changes to its technology, they involve real-life humans as well. As YouTube’s VP of operations Sebastien Missoffe puts it, it’s a necessary part of being “a digital media company of the 21st centuryâ€.“We need to balance the great technology we have and bring this human access for every single creator,†Missoffe says. “They can reach a human being at YouTube.†So as it consolidates its creator tools in a revamped online “hub†and improves its comment-moderation and copyright tools, it is providing more direct access to its support staff too, with four tiers of support based on how many subscribers a creator has. Continue reading...