Article 100P8 YouTube boss: 'Aim to be the next PewDiePie, not the next Tom Cruise'

YouTube boss: 'Aim to be the next PewDiePie, not the next Tom Cruise'

by
Nellie Bowles in Las Vegas
from Technology | The Guardian on (#100P8)

Robert Kyncl told CES that with more than a billion people watching YouTube every month, internet video is becoming a major cultural power

YouTube's PR rep assured me there would be no news at their chief business officer Robert Kyncl's keynote talk at tech's largest consumer showcase this week.

True to her word, there wasn't. But it didn't matter.

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