CEO of Kind bars plays nice while fighting for new food label rules

Daniel Lubetzky, who was a social activist before starting Kind, says his government petition to use the word "healthy" is about righting a wrong

Nine months ago, the US Food and Drug administration accused Kind, the snack-bar maker, of breaking the law by describing its bars containing fatty nuts as "healthy". Fighting back, Kind charged that the FDA's rules are wrongheaded and outdated.

At the center of this battle with government regulators is Daniel Lubetzky, founder and CEO of Kind, who tries to live up to his company's name even when he's talking about a foe.