Article 10WQ3 Tech startups hoping to become household names in 2016

Tech startups hoping to become household names in 2016

by
Alex Hern
from Technology | The Guardian on (#10WQ3)
Food, finance, furniture, fashion and film could be transformed if these seven promising firms achieve their potential

What will be the next household-name app-based service like Uber? Where are the next "unicorns" - startup businesses which rapidly rise to a $1bn valuation?

The biggest successes of the last few years have all been about software. "There's an app for that" has gone from being an Apple slogan to a simple truism. But the low-hanging fruit has been picked, and what's left is much tougher to deliver. It may be expensive to build, pose a tricky technical problem, or simply have some strong incumbents fighting back.

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