Why Uber's Sundance helicopter service is about wiping Lyft off the map
by Nellie Bowles in San Francisco from Technology | The Guardian on (#116Y3)
Alarmed by the recent $1bn investment in their rival, Uber's deal with Airbus is only the first in a series of campaigns to step up competition
The announcement of another Uber helicopter service, this time for the Sundance film festival, signals the beginning of a new, more aggressive campaign to compete with their ride-hailing competitor Lyft.
Uber executives have been rattled by the recent $1bn investment in Lyft, a round announced in January and led by General Motors.
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