Virgin Media asks ASA to crack down on false broadband speed claims

The ad watchdog's current rules allow companies to advertise a headline broadband speed even if it is available to only 10% of customers

The Virgin Media chief executive has called on the UK advertising watchdog to crack down on broadband speed ad claims made by rivals.

Tom Mockridge has called on the Advertising Standards Authority to extend its newly announced crackdown on confusing broadband pricing ads to include putting claims about speed under scrutiny.