Can a children's toy stop drunken Uber passengers from attacking their drivers?

After a rise in assaults on drivers, Uber has been experimenting with leaving a Bop It in the back seat to distract drunken riders

Uber, the designated driver of the iPhone generation, thinks intoxicated adult passengers are a lot like restless kids: both can be pacified with a game.

The on-demand ride app has been conducting an experiment in the North Carolina city of Charlotte in which drivers leave a Bop It - a noisy children's sound game based around a plastic toy - in the back seat during rides.