Apple boss says virtual reality is 'really cool' – but what will he do with it?

Tim Cook sees some 'interesting applications' around VR, but Apple has already filed headset patents, hired a VR expert and funded 360-degree music videos

Apple is mulling its options for virtual reality, judging by comments made to analysts by its chief executive, Tim Cook, after his company's latest financial results.

Asked by one analyst whether virtual reality is "more of a geeky niche or something that could go mainstream", Cook plumped for the latter scenario. "No, I don't think it's a niche," he said. "It's really cool and has some interesting applications."