Facing complex challenges, Twitter should focus on its strengths
by Danny Yadron in San Francisco and Sam Thielman in from Technology | The Guardian on (#12BD5)
CEO Jack Dorsey's turnaround effort has seen the social networking firm's shares fall 41% since October. Perhaps it should stop trying to be what it is not
Twitter's chief executive, Jack Dorsey, dug deep at an emergency morale-boosting session at the company's San Francisco headquarters on Thursday, urging staff to post tweets expressing their commitment to the embattled social networking firm.
Related: Twitter's US users fall by a third in two years - report
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