YouTube star Zoella reaches 10m subscribers milestone

British vlogger's videos have been watched more than 1bn times so far on Google's online video service across her two channels

She may be a bestselling author and makeup mogul now, but Zoe "Zoella" Sugg is still attracting new fans on her original stomping ground: YouTube.

The vlogger's main YouTube channel has just reached the milestone of 10 million subscribers, making it the fourth British channel to reach that mark after One Direction, KSI and Adele.