Cheap and easy food? Think about the true cost | Joanna Blythman
by Joanna Blythman from on (#12R3B)
EasyJet founder Stelios Haji-Iannou's new easyFoodstore will most likely be lauded by the government. But no society on earth can ultimately afford food this cheap
There is something disconcerting about the sight of the easyJet founder, Sir Stelios Haji-Iannou, at the launch of his latest business venture this week, easyFoodstore: a discount food store in Park Royal in London, selling products for 25p each. The cheery entrepreneur stands grinning beneath an impossible-to-miss placard proclaiming the slogan: "No expensive brands. Just food honestly priced." Behind him, stacked up on cheerless shelving such as you'd see in the most basic cash and carry, stand boxes of cola, salt and vinegar snacks, long-life milk and more of that ilk.
Related: Stelios Haji-Ioannou opens easyFoodstore with 25p offer
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