Finally, pornography is doing its bit to save the whales | Tim Dowling

The sex industry isn't the most obvious philanthropist, but conservation needs all the help it can get

Presented with one or more of the innumerable crises currently facing our ailing planet, it's easy to succumb to frustration; to think, "But what can someone like me do to help?" By this one usually means, "What can I do that doesn't involve giving any money, or sacrificing anything, or looking up from my computer screen?"

To the two most common courses of action - "nothing" and "retweet the outrage of others" - we may now add a third: "watch porn". From now until the end of the month, Pornhub - a sort of giant online sex video clearing house - is mounting a campaign to save the whales, through its "official philanthropic division", Pornhub Cares. The oceans, you may have heard, are Not Safe for Whales (or NSFW, as it's commonly abbreviated), and Pornhub wants to put that right.

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