The rise of internet veg box schemes in sub-Saharan Africa

Online grocery startups in Kenya, Rwanda and Gambia help farmers cut out the middleman, but challenges such as low internet access may hinder profitability

Growing up on a farm in central Kenya, Winston Wachanga witnessed the piles of fruit and vegetables that perished after never making it to a market.

Later with a tomato farm of his own, he experienced the same struggle of farmers across the country trying to find a buyer. "We have so much produce but accessing customers is difficult. We don't have capacity to get produce to market and we end up being exploited. It becomes frustrating," he says.