MySpace: site that once could have bought Facebook acquired by Time Inc

Once the bastion of social networking, MySpace backed away from a 'Space/Face' merger in 2004. In the decade since, it has changed ownership three times

MySpace, Facebook's one-time rival, has a new home. The fallen tech star is now owned by Time Inc, which acquired the company almost by accident after buying ad tech firm Viant.

Viant, formerly Interactive Media Holdings, oversees a portfolio of businesses including ad-targeting firm Specific Media, video ad network Vindico, and smart TV ad software-maker Xumo. Oh yes, and MySpace, purchased for more than half a billion dollars in 2005 by Rupert Murdoch's News Corp and bought by Viant's Specific Media for $35m in 2011.