Runkeeper bought by Asics in latest sports brand app acquisition
by Samuel Gibbs from Technology | The Guardian on (#13QN1)
Digital fitness apps go the way of big-brands, as the last popular running app joins the purchase list alongside Adidas's Runtastic and Under Armour's MyFitnessPal
Japanese trainer and sportswear manufacturer Asics has bought the popular running app Runkeeper, making it the latest in a string of fitness app purchases by sporting-goods manufacturers.
The app, which has over 33 million users worldwide, is available for the iPhone and Android, with smartwatch apps and links to other fitness tracking apps and platforms.
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