UK's Streetmap loses 'anticompetitive' search abuse case against Google

UK internet mapping company to appeal after High Court rejects lawsuit claiming Google's conduct led to 'dramatic loss of traffic'

UK-based digital map provider Streetmap has lost its High Court action accusing Google of abusing its search dominance to promote Google Maps over rivals.

Streetmap, which launched in 1997 as one of the first online mapping services, had claimed Google was engaging in "anticompetitive conduct" contrary to provisions of the Competition Act 1998 and that its launch of Google Maps in 2007 lead to a "dramatic loss of traffic" to Steetmap's website.