Block ads? That only makes you more attractive to advertisers
by Jasper Jackson from Technology | The Guardian on (#143PY)
Report says users of adblockers are likely to be tech-savvy and see fewer ads overall
People who use adblockers when using the web could be some of the most valuable people to show ads to, according to a new report.
The report's authors say people who block ads could generate more money for publishers because they are likely to be tech savvy and in the "millennial" age range that advertisers want to reach, are less likely to be bots (computers posing as humans), and are likely to see fewer ads overall.
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