Watch Arnold Schwarzenegger in a Mobile Strike game advert - Ad break
by Jason Stone from Technology | The Guardian on (#14BEB)
See the Terminator star battle all comers in a Super Bowl 2016 commercial, plus Samsung describes the tough path to Winter Olympics glory
As the "making of" film makes clear, the team behind this advert for Android went to extraordinary lengths to make their point. Rather than taking advantage of post-production techniques, they actually re-engineered a piano so each key produced the same note and obliged professional pianist Ji Yong Kim to see what kind of music he could make with it. All in the name of implying that iPhone devotees are mindless clones.
Agency: Droga5 (New York)
Director: Jonathan Glazer
