Apple, Trump, the government: can anybody find me someone to trust?

Public trust in the US government has been statistically low for years. So what, or who, will replaces it as the public entity in which people can place their faith?

If you wanted proof that Americans trust Apple more than they trust their own government, look no further than the FBI encryption debate.

The battle between the two giants of modern American society - the nation's government and the world's largest corporation - is a watershed moment in technology and corporate history. It's an amazing new high in the rise of brands, considered by many to be a sort of religious force in the 21st century. And though the verdict is out on who the majority of Americans will support in this battle, with public opinion polls inconclusive, the reality is we're seeing a corporation successfully take on one of our government's basic premises: that it knows best how to keep us safe.