Article 16M4W Creative Control review –bleeding-edge tech drama with soul and jokes

Creative Control review –bleeding-edge tech drama with soul and jokes

by
Jordan Hoffman
from Technology | The Guardian on (#16M4W)
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Smart, funny and wonderfully filmed, this movie about the jaded marketeer of virtual reality glasses is the movie Steve Jobs should have been

One of the more nerve-wracking scenes in film this year consists of a man sitting alone at a desk. Through his augmented reality glasses (more on that in a bit) he's volleying three IM conversations, watching the latest cut of a past-deadline television commercial and "uh-huh"-ing his way though a video conference with an artiste in need of mollycoddling.

With just a few fingertip flicks and nods of the chin David (Benjamin Dickinson, also the director and co-writer) struggles vainly against modernity's quicksand. With sleek (mostly) black and white cinematography, an unpredictable editing style, unexpected musical choices (Handel, Vivaldi and Bach) and dialogue that is droll af, the Creative Control is the bleeding-edge tech drama we hoped Steve Jobs would be. It's always the start-ups that surprise us.

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