Instagram to roll out algorithm that will display photos out of order

Photo-sharing app follows Twitter and Facebook in introducing formula that prioritizes photos based on a user's interests, friends and other data

Instagram is overhauling its feed with a new personalized algorithm that means, in theory, that users will be subjected to fewer boring sunsets from random acquaintances, and more critical updates from celebrities (and close friends and family.)

The move announced on Tuesday follows in the footsteps of Facebook and Twitter and moves away from the traditional organization of posts in chronological order. Instead of having the most recent photos appear at the top of a feed, the app will prioritize photos based on a user's interests, friends and other data.