Tesco's fictional farms: a marketing strategy past its sell-by date?

Boswell Farm and Woodside Farm might sound like the perfect place to source your sausages from. The problem is, they don't exist. Shouldn't the supermarket chain be concentrating on giving consumers accurate information instead?

Tesco has just launched a new range of meat and fresh produce with a series of farm names, including Boswell Farms' beef steaks and Woodside Farms' sausages. So far so bucolic. But, it turns out, all these farms are fictional. While the retailer says every product in the range, which includes vegetables, fruit, salad, pork, chicken and beef, is from "known farms" it has chosen to label them with fake ones.