NFU shoppers sourcing guide

NFU publishes guide to sources two weeks after accusing Tesco of misleading consumers with brand names

The National Farmers' Union (NFU) is launching its first shoppers' sourcing guide to help consumers compare rival supermarkets' policies when they want to buy British food.

Just two weeks after it criticised Tesco for announcing a series of farm brands to sell products, based on British-sounding, but fictitious names, the NFU is publishing up-to-date information on supermarkets' sourcing policies on own-brand products.