Article 19WQG On the road: ‘It sends off mixed messages’ – Ssangyong Korando car review

On the road: ‘It sends off mixed messages’ – Ssangyong Korando car review

by
Zoe Williams
from Technology | The Guardian on (#19WQG)
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It looks like the car for someone who wants to be seen driving a Volvo but can't afford one

The SsangYong Korando sends out mixed messages, and I don't mean, "It's a family car that looks like a sports car". Large, high-riding and flat-faced, it looks like the car for someone who wants to be seen driving a Volvo but can't afford one. I don't understand it, since it's a kind of symbol without the status, and what exactly does that symbolise?

Everything about it, especially its rather compacted SUV-style, shouts "responsible road user": "I'm bulky but not too bulky, I can tow a boat but would never collide with a bull, I care about my own children and the world's children." Yet the fuel consumption feels greater than necessary, and not responsible at all, more in the region of a Lexus or drunk driver.

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