Fundraisers must stop putting supporters into boxes

People get involved with a cause without considering themselves a donor or activist - if charities stop categorising them, they can achieve much more

It's easy to put your charity's supporters into boxes and label some people as donors or volunteers and others as activists, when in fact most people just want to support a cause they believe in. They sign petitions, join protests and donate funds.

Charities can be guilty of categorising supporters and, in my mind, this can only make them less effective. At Greenpeace, we've found that we can further our aims by combining all elements and thinking of supporters as people, instead of volunteers, donors or campaigners.