Apple might let developers pay to have their apps promoted in the app store

A secretive team has been assigned to explore improvements to the app store, according to reports, including better search and paid options

Apple is exploring major changes to its app store, including allowing developers to pay to have their app promoted to users, Bloomberg News has reported.

The company has a dedicated team of 100 people working on plans to overhaul the store, the report claims - citing sources familiar with the project - and is led by Todd Teresi, formerly the head of Apple's iAd advertising group.