Fears of adblocking ‘epidemic’ as report forecasts almost 15m UK users next year

Report suggests nearly 30% of British web users will have installed software to strip advertising from web pages by end of next year

Almost 30% of British web users will use adblocking software by the end of next year, according to a report that warns of a potential "epidemic".

It predicts that the end of next year, 14.7 million Britons will use software to strip advertising from web pages. The report, by eMarketer, plots the rapid growth of internet users installing adblocking software in recent years.