Article 1B62H Tinder chief: we test new features in Australia because it's so far away

Tinder chief: we test new features in Australia because it's so far away

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Jasper Jackson
from Technology | The Guardian on (#1B62H)
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Boss reveals the app trials functions such as the 'super-like' in the country because users there don't 'cross-pollinate' with the rest of the world

Tinder's chief executive has revealed the dating app tests new features in in Australia because users there don't "cross-pollinate" with the rest of the world very much.

Sean Rad said that the simple virtue of Australia being "far away from everywhere" meant it was a safe place to roll out changes to the app without influencing users elsewhere.

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