A brief guide to everything that’s annoying about Apple
by Steve Rose from on (#1C0H8)
This week, the tech giant reported its first fall in sales for 13 years. Have we finally fallen out of love with its shiny new iPhones? Not quite - but there are some small issues ...
Is this the beginning of the end for Apple? The tech giant's inexorable growth has been a given for most of the 21st century but, on Wednesday, Apple reported its first decline in quarterly sales for 13 years: a 13% fall, down to $50bn (34bn). That's still enough to reduce the UK's budget deficit by half, but, in Apple's reckoning, it's a catastrophe. Apple's share price fell by 8% yesterday, wiping more than $40bn off its value in a few hours. Is the world falling out of love with the Croesus of Cupertino? Even Siri was sounding like an exhausted spin doctor when we asked it for answers.
Siri, is this the beginning of the end for Apple?
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