Snapchat users paying up to thousands for custom filters to celebrate life events
by Amber Jamieson in New York from Technology | The Guardian on (#1CM9Z)
Snappers buying into geofilters, the app's latest 'photo booth' feature that personalizes temporary, location-activated filters for weddings, proms and more
It's the ultimate 2016 teen love story: a "promposal" via a personalized Snapchat geofilter with Bitmoji characters all lined up for the perfect selfie.
If that sentence doesn't make any sense to you, here's the long version: Snapchat is offering to tailor its social media service for specific users so that they can celebrate a prom, a birthday, a wedding on the service in their own unique way and tied to where the event is taking place.
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