Boehm: How to campaign for the cause of software freedom

On his blog, Mirko Boehm reports on a multi-day workshop where the Free Software Foundation Europe (FSFE) and the Peng! Collectiveteamed up to look at new and innovative ways to get out the message about free software."These campaigns translate abstract, distant risks or worries into concrete, tangible calls to action. By being provocative, they break the mold and reach a wide audience online and through traditional media. They are "cat content for social change", as our tutors put it. Campaigners are being urged to stop preaching or complaining, and to start using positive communication combined with subversive PR work instead. Such messaging needs punchlines, which requires some kind of hyperbole - dadaism, hijacking attention, or provocation." (Thanks to Paul Wise.)