BBC follows Netflix in using online viewing data to help it pick new shows
by Jasper Jackson from on (#1D15D)
Commissioning teams experiment with using data from Twitter and Facebook as well as from 6 million-plus people who have signed up for BBC iD
The BBC is following Netflix in using online viewing data to help it decide which programmes to make.
It is also experimenting with using social media such as Twitter and Facebook to help it make commissioning decisions.