Instagram unveils new logo, but it's not quite picture perfect

Photo sharing app unveils new sunset-coloured logo and a sleeker in-app look, but opinion is mixed

Instagram, the photo sharing app owned by Facebook, responsible for such cultural highlights as hot-dog legs, The Fat Jewish memes and Rich Kids of, well, Instagram, has debuted a new logo.

The previous one, a retro-looking camera, and one of the most recognisable tech logos out there, has been replaced by a background swirl of sunset colours (orange, yellow, pink, purple) and a white outline of a camera. As if the camera was murdered, and chalk was drawn around its body. Murdered at sundown. Here it is: