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Tracking cookies are SO SO SO the least of the issues facing the plurality of home Windows PCs.

I would have been much more impressed if they took ClamAV and made it at least as good as the garbage from Symantec and McAfee. Right now it's still actually worse (particularly on Windows).

I haven't read the articles (of course) but so far this sounds like PR more than an actual valuable piece of software (because it's only going to be used by people who already know how to use Adblock, flush cookies, and maybe even subscribe to an additional block list in Adblock).