Siemens rebranding train wreck is the best cringe humor of 2016

The company formerly known as Siemens Healthcare, as august and sterile as they come in the German healthcare business, is being rebranded as "Healthineers" in advance of a public stock offering. At best, it's cringe humor, right down to the Teletubbies-style dance music (above, described by the Financial Times as "wrihting spandex horror") from the launch event. (more")