Liverpool's Europa League defeat draws record BT Sport ratings
by John Plunkett from Technology | The Guardian on (#1E9D9)
Live coverage, which was also free to non-subscribers on YouTube, attracts peak of 3.5 million viewers
It was heartbreak for Liverpool but Ji1/4rgen Klopp's side's 3-1 Europa League defeat by Sevilla scored BT Sport's biggest audience to date with a peak of 3.5 million viewers.
BT Sport's live coverage of Wednesday night's final, which the broadcaster made free to non-subscribers on a variety of different platforms including YouTube, drew an average of 1.6 million viewers on BT Sport Europe and another 606,000 viewers at the same time on BT Sport Showcase, a combined audience of 2.2 million.
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