Don’t be eco-friendly just to do a good deed – do it to make your mark
by Madeleine Somerville from Environment | The Guardian on (#1EAKT)
Researchers have found people will act in a more environmentally helpful way when they consider what kind of legacy they hope to leave behind
In the face of an overwhelming amount of data suggesting that climate change poses an immediate and catastrophic threat to our very existence, we remain largely inert. The stakes truly could not get any higher, yet many of us steadfastedly refuse to change our behaviour.
What's it going to take?
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