Tribune Publishing changes its name to tronc, press unleash tronc-load of jokes

The parent company that owns the Chicago Tribune and the Los Angeles Times said it would now be known as a 'content curation and monetization company'

Tribune Publishing, the parent company that owns several storied and proud newspapers in the US including the Chicago Tribune and the Los Angeles Times, announced on Thursday that it would be changing its name to "tronc Inc."

That's with one lowercase t and one uppercase I.