Celebrities 'mainly plug nutrient-poor, high-sugar products'

A-list music stars are inadvertently contributing to childhood obesity, according to research by New York University

Celebrity endorsements for food and drink products from A-list stars including Britney Spears, Justin Timberlake, will.i.am, Christina Aguilera and Mariah Carey, overwhelmingly plug brands that are nutrient poor and high in sugar, according to researchers investigating the impact of advertising. They say that the use of celebrities to market products to young people is contributing to childhood obesity.

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