From trash to cash: the entrepreneurs who waste no opportunity
by Matt Ayres from Environment | The Guardian on (#1GG5G)
Meet the small businesses that rely on rubbish - trading unwanted apples in exchange for cider, or turning fishing nets into swimming costumes
The small businesses using rubbish as a revenue stream aren't always on the lookout for waste. For Simon Wright, founder of independent drinks company Hawkes, the rubbish found him.
With his successful line of ginger beer already turning a profit, the entrepreneur saw an opportunity. "When I found out about a load of apples that weren't being used from community orchards around London, I came up with the idea for Urban Orchard cider."