Recruiting Gen Z: 'Like Tinder, but instead of a date you get a job'
Employers are increasingly looking to the digital community to build apps and games that help them recruit a more diverse workforce
We're a nation glued to our smartphones, according to a 2015 Ofcom report. Sixteen- to 24-year-olds are the biggest user group - 90% of them own one and look at it 387 times each day on average. It's clear that if recruiters are searching for a young, captive audience from which to source talent, they should be thinking mobile.
And they are. Software companies are seeing growing demand from employers looking for gamified recruitment apps. Whether companies are seeking greater diversity or bubbly shop assistants, there's much in this new breed of digital tools to attract businesses. But what are the benefits for job hunters?
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